There are some key differences and knowing what they are can help you gain a better understanding:
1. By Any Definition
Social media is a way to transmit, or share information with a broad audience. And social networking is an act of engagement. Groups of people with common interests, or like-minds, associate together on social networking sites and build relationships through community.
2. Communication Style
Social media is more akin to a communication channel.Social media is simply a system that disseminates information ‘to' others.
With social networking, communication is two-way. Depending on the topic, subject matter or atmosphere, people congregate to join others with similar experiences and backgrounds.
3. Return on Investment
Social networking's ROI is a bit more obvious. If the overall traffic to your website is on the rise and you're diligently increasing your social networking base, you probably could attribute the rise in online visitors to your social efforts.
4. Timely Responses
Social media is definitely a marathon and not a sprint.
Social networking is direct communication between you and the people that you choose connect with, your conversations are richer, more purposeful and more personal.
5. Asking or Telling
In social media it can quickly become a PR nightmare if word leaks out about dishonest practices.
With social networking, you can tell your peers about your new business or blog and discuss how to make it a success. The conversations that you create can convert many people into loyal fans, so it's worth investing the time.
1. By Any Definition
Social media is a way to transmit, or share information with a broad audience. And social networking is an act of engagement. Groups of people with common interests, or like-minds, associate together on social networking sites and build relationships through community.
2. Communication Style
Social media is more akin to a communication channel.Social media is simply a system that disseminates information ‘to' others.
With social networking, communication is two-way. Depending on the topic, subject matter or atmosphere, people congregate to join others with similar experiences and backgrounds.
3. Return on Investment
Social networking's ROI is a bit more obvious. If the overall traffic to your website is on the rise and you're diligently increasing your social networking base, you probably could attribute the rise in online visitors to your social efforts.
4. Timely Responses
Social media is definitely a marathon and not a sprint.
Social networking is direct communication between you and the people that you choose connect with, your conversations are richer, more purposeful and more personal.
5. Asking or Telling
In social media it can quickly become a PR nightmare if word leaks out about dishonest practices.
With social networking, you can tell your peers about your new business or blog and discuss how to make it a success. The conversations that you create can convert many people into loyal fans, so it's worth investing the time.
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